wava
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Privacy & data protection

Privacy Policy

At wava, we value your privacy and are committed to protecting your personal information.

Last updated: January 2025

Introduction

At wava, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website (wava-carts.com), use our services, or interact with our WhatsApp automation applications.

1. Information We Collect

We collect information to provide and improve our services. The types of data we may collect include:

Personal Information

  • Name, email address, phone number, and other contact details you provide
  • Business information when you engage with our services
  • Shopify store data when you install our app
  • WhatsApp Business account information for integration purposes

Usage Data

  • Information about how you interact with our website and applications
  • Analytics data collected via cookies or similar technologies
  • App performance and usage statistics
  • Customer interaction data for cart recovery campaigns

Customer Data

  • Customer contact information from your Shopify store
  • Order and cart abandonment data
  • WhatsApp message content and delivery status

2. How We Use Your Information

  • Provide, maintain, and improve our WhatsApp automation services
  • Process cart recovery campaigns and COD confirmations
  • Respond to inquiries, process requests, and offer customer support
  • Enable integrations with Shopify, Klaviyo, Gorgias, and other platforms
  • Analyze app and website performance
  • Send service-related communications and updates
  • Send marketing communications (with your consent, opt-out available)
  • Comply with legal obligations and protect our rights

3. How We Share Your Information

We do not sell your personal information. We may share your data in the following cases:

  • Service Providers: With trusted third-party providers who help us operate our services
  • WhatsApp Business API: Customer data necessary for message delivery
  • Integration Partners: With platforms like Shopify, Klaviyo, Gorgias (with your consent)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In case of merger, acquisition, or sale of assets

4. WhatsApp Business API Compliance

wava operates in full compliance with WhatsApp's Business API terms and policies. We ensure:

  • All messages are sent only to customers who have opted in
  • Customer data is handled securely and in accordance with WhatsApp's requirements
  • Message content complies with WhatsApp's commerce and messaging policies
  • Customers can opt out of messages at any time

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance website functionality, analyze traffic, and deliver personalized content. You can manage cookie preferences through your browser settings. Our cookies include:

  • Essential cookies for website functionality
  • Analytics cookies to understand user behavior
  • Marketing cookies for personalized advertising (with consent)

6. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Secure servers and infrastructure
  • Access controls and authentication
  • Regular security audits and updates
  • Compliance with SOC 2 and other security standards

7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data
  • Portability: Request a copy of your data in a portable format
  • Opt-out: Unsubscribe from marketing communications
  • Restriction: Request limitation of data processing

8. International Data Transfers

Your data may be transferred to and stored in countries outside your own, including the United States. We ensure appropriate safeguards are in place to protect your data during these transfers, including:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by relevant authorities
  • Other appropriate safeguards as required by law

9. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations:

  • Account data: Until account deletion or 3 years after last activity
  • Contact form data: 12 months
  • App usage data: Up to 24 months
  • Customer message data: As long as your account is active
  • Legal compliance data: As required by applicable laws

10. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Regional Privacy Rights

GDPR (European Union)

If you are in the EU, you have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority.

CCPA (California)

California residents have additional rights under CCPA, including the right to know what personal information is collected and the right to delete personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. For significant changes, we may also send you a direct notification.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: